“You may come across a video in your feed that doesn’t appear to … have amassed a huge number of likes…. Not convinced? Here’s the scoop straight from TikTok: However, if you create great content that speaks directly to your target audience, you have as much chance to land on their For You page as an account that has had previous videos go viral (this includes even the biggest TikTok stars). Sure, accounts with more followers will likely get more views because people are actively seeking that content. TikTok does NOT base recommendations on follower count or on a history of previous high-performing videos. Potentially upsetting content (TikTok gives the examples of “graphic medical procedures” or “legal consumption of regulated goods”)Īnd here’s the good news for all new TikTok users, or those who haven’t yet built up a large follower base.The following types of content will NOT be recommended by the algorithm: What’s not included in the TikTok algorithm Categories of interest you selected as a new user.Country setting (you may be more likely to see content from people in your own country).Some of the device and account settings included in the TikTok algorithm are: However, since they’re based on one-time settings choices rather than active engagements, they do not have as much influence on what you see on the platform as user interaction and video information signals. These are settings TikTok uses to optimize performance. While user interaction signals are based on the way you interact with other users on the app, video information signals are based on the content you tend to seek out on the Discover tab.
Interests you’ve expressed by interacting with organic content and ads.Longer videos you watch all the way to the end (aka video completion rate).Videos you’ve reported as inappropriate.Videos you’ve marked as “Not Interested”.Videos you’ve liked or shared on the app.The For You page recommends content based on several factors, including: What kind of interactions? Anything that offers clues about the kind of content the user likes, or doesn’t like. Much like the Instagram algorithm, the TikTok algorithm bases recommendations on a user’s interactions with content on the app. However, as people have become more skeptical about the inner workings of social networks, most platforms have revealed the basic workings of their algorithms.įortunately, that means we now know some of the key ranking signals for the TikTok algorithm, straight from TikTok. TikTok doesn’t want spammers and other shady characters to be able to game the algorithm to get more attention than they deserve. This makes sense, since the recommendation system is a proprietary technology that helps make each social network unique.Īlgorithms are a key way social networks can draw us in and keep us paying attention. Social platforms originally kept their algorithms secret. “A stream of videos curated to your interests, making it easy to find content and creators you love … powered by a recommendation system that delivers content to each user that is likely to be of interest to that particular user.” How does the TikTok algorithm work? Here’s how TikTok itself defines the TikTok For You page algorithm: No two users will see the same videos on their For You page, and the videos you see might change over time based on your viewing preferences and even your current state of mind.įor example, here’s Amy Poehler talking about how her For You page can alert her she’s getting a little bit down: The TikTok algorithm is a recommendation system that determines which videos will appear on your For You page.
HOW TO CHANGE PREFERENCES ON TIKTOK FULL
Here are the voice effects you can currently use on TikTok: Since you can listen to each one before you decide to use it, you can do some fun experiments. TikTok offers a number of voice effects for a variety of voice-changing options.
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